HighlightsStrikes a balance between softness and fruity livelinessMade from a combination of aromatic accords for a refreshing vibeSleek bottle design slots in your backpack or handbag for easy portabilityOverviewAbout the Brand Dior, a brand rooted in history and just as luxurious as it sounds. An internationally renowned brand since 1946, the French fashion house acclaimed for its elegance and timeless femininity. A leading company that has remained at the top of fashion's hierarchy for over 70 years, Dior's unique look has influenced the world of fashion since the beginning. Innovative but traditional, Dior maintains its reputation as creator of recognized haute couture. From their ready-to-wear fashion, leather goods, accessories, or footwear, Dior changed the game forever. To this day, the brand is all around us in some way, shape, or form - even if we don't know it. Founded by Christian Dior, born January 1905, the fashion house was established in December 1946 at 30 Avenue Montaigne in Paris. Dior's first collection launched on February 12th for Spring / Summer 1947 at the company's head quarters. An instant success, Harper's Bazaar Editor-In-Chief Carmel Snow strongly believed in Dior's talent. "It's quite a revolution, dear Christian! Your dresses have such a new look," she exclaimed. Thus, the "New Look" became a trademark. Introducing unique silhouettes consisting of shorter, fuller skirts, tighter waists, and accentuated busts - Dior's pieces were revolutionary, especially in the 40s. "I wanted my dresses to be 'constructed', moulded on the curves of the female body whose contours they would stylish. I accentuated the waist, the volume of the hips, and I emphasized the bust. In order to give my designs more hold, I had nearly all the fabrics lined with percale of taffeta, renewing a tradition that had long been abandoned," said Christian Dior. The brand continued to flourish. By the mid 1950s the house of Dior was a highly respected fashion empire. Dior dressed countless celebrities including Marlene Dietrich, Ava Gardner and members of the royal family. Upon the tragic death of Christian Dior in 1957, 21 year old Yves Saint Laurent took the creative reigns of the acclaimed fashion house. Saint Laurent kept Christian Dior's legacy alive by using the same fabrics, keeping the proportions and silhouettes relatively similar. However, Saint Laurent's collections featured pieces that were softer, lighter and easier to wear. Saint Laurent's designs became more daring due to his success at the fashion house until 1960 when his bohemian collection was harshly criticized. Saint Laurent was called up to join the French army, thus forcing him to leave Maison Dior, which raised no objection with the Dior management. Chiuri's Dior has since produced many notable pieces including the J'Adior handbag line, basic tees with "We Should All Be Feminists" prominently printed across it and a new Dior logo. Although time continues to progress and changes in the fashion industry are always occurring, Dior continues to produce beautiful, timeless pieces that remain innovative and original. Truly a brand with a fascinating backstory, Dior remains one of the most prominent and important fashion houses of our time. SpecificationsFragrance Size 150 ml & AboveScents/Notes FloralTop Note Peony, Rose, Red Fruits, Apricot, Green Leaves, Musk, Woody NotesSize 250 mlDepartment WomenDispenser Type SplashProduct Subtype Eau de ParfumModel Name Holy Peony
1/3
Business
