HighlightsTexture has a medium to high coverage that can be built up according to your needsGives a coverage that is full yet light on skinCamouflages scars, beauty spots, and depigmentation for extended periodsFragrance and paraben freeOverviewDaily Life Forever52 photo matte liquid foundation is the velvety smooth liquid foundation, packed with ultra-refined pigments that visually erase blemishes, conceal hyperpigmentation, smooth skin, and blur imperfections. The formula blends seamlessly with the skin, using just one pump. Daily Life Forever52 photo matte liquid foundation range is Inclusive for every skin tone and ethnicity, have a broad colour spectrum, ranging from fair, Beige, olive, rich shades and everything in between. A velvety smooth liquid foundation, that delivers full coverage and an airbrushed finish to your skin.SpecificationsColour Name PLF004 SandDepartment WomenFinish MatteTarget Skin Type All Skin TypesFormulation LiquidModel Number 3592496160049.0Model Name Ultra defenation Liq Foundation

HighlightsThis must-have crayon has a soft texture with a velvety matte finish that is perfect for your lipsIts intense color pigments glide on smoothly for a long-lasting matte finishDaily Life Forever52’s Velvet Matte Lip Crayon gives you a long-lasting and highly pigmented finish so you don’t have to worry about constant re-applicationThese luscious Lip crayons combine the precision of a lip liner with the intensity of a lipstick.So coat your lips with a veil of color for a vivid, city bright lookSpecificationsColour Name NB005 Binge WatchDepartment WomenTarget Skin Type All Skin TypesSkin Tone MediumFormulation CreamModel Number 8905823003172.0Model Name Butterfly Matte Crayon NB005

Colour Name PinkDepartment WomenModel Number SPK014Model Name SPK014

HighlightsCoverage: Conceals dark spots, blemishes, and evens out skin tone with a matte, non-oily finish.Skin Care: Non-comedogenic and dermatologist-tested, making it suitable for sensitive skin.Acne Care: Formulated with hyaluronic acid to help clear acne, conceal pimples, and minimize the look of pores.Redness Reduction: Reduces the appearance of redness, hydrates, smoothens, mattifies, and clarifies your skin.Variety: Available in 4 shades to match every Indian skin tone.Formula: Oil-free, providing light coverage foundation benefits with added skincare perks.OverviewExperience the perfect blend of foundation and skincare with Forever52 BB Cream. This multitasking beauty balm nourishes your skin with essential multivitamins and offers SPF50 sun protection, giving you an instant glow while shielding your skin from harmful UV rays.SpecificationsColour Name Butter ScotchDepartment WomenFinish MatteTarget Skin Type RednessUV Protection High SPFShelf Life 3 yearSkin Tone MediumSkin Coverage HeavyMake-up Remover Type CleansersSkin Concern RednessFormulation CreamModel Number ZB003Model Name BB Cream

HighlightsExcellent color pay-off & coverage.Darker, denser, and more dramatic lashes.Waterproof & Sweatproof.OverviewFlaunt irresistible, darker, denser, and dramatic lashes with phenomenal 3D volume with this mascara from Character. Smooth, creamy, clump-free texture envelopes each lash with corner-to-corner layers of pure volume. Featuring an exclusive hourglass-shaped brush this mascara will give a panoramic effect to the lashes. Longwear formula waterproof formula renders excellent coverage and will stand up to sweat and tears. The hourglass shape brush adds length and volume to the lashes while lusciously curling them.SpecificationsColour Name KCM001 BlackDepartment WomenFinish ShinyTarget Skin Type NormalShelf Life 2 yearSkin Tone MediumMake-up Remover Type WipesFormulation LiquidModel Number 8905823004421Model Name KCM001

HighlightsLiquid foundation with an innovative formula that gives skin the ultimate coverage and comfort with matte finish and stay 24 hoursIt visibly minimizes the appearance of pores for a smoother skin SpecificationsColour Name MustardDepartment WomenFinish MatteTarget Skin Type NormalFormulation LiquidModel Number PIF001Model Name Studio Focus

HighlightsLightweight lipstick featuring a creamy texture that gives your lips a smooth and silky finish.A creamy matte lipstick that offers a smudge-proof application.Moisturizes your lips and a pleasant fragrance that gives a fresh feeling.OverviewThe New ‘My Style’ Lipstick comes with a revolutionary creamy matte formula. The pigmented matte shades give you a sensational bold look while keeping your lips soft. With a range of everyday shades, you can wear your favorites without worrying about chapped & dry lips. Give your lips the care & color it deserves with Character’s ‘My Style’SpecificationsColour Name PapayaDepartment WomenFinish MatteTarget Skin Type NormalShelf Life 2 yearSkin Tone MediumMake-up Remover Type WipesFormulation LiquidModel Number 8905823015915Model Name STL020

HighlightsNo ImperfectionsHD Matte FinishIdeal For All Skin Types OverviewThe Character Block Out Concealer is a 24-hour waterproof concealer with a creaseless and transfer-proof natural matte finish. Lightweight and airy, this blendable, multitasking formula has an extra-large applicator and a precision tip for use all over the face to conceal under-eye circles, correct spots, or to contours. SpecificationsColour Name ChantillyDepartment WomenFinish ShinyTarget Skin Type NormalUV Protection Medium SPFShelf Life 2 yearSkin Tone MediumSkin Coverage MediumMake-up Remover Type WipesSkin Concern Uneven Skin ToneFormulation LiquidModel Number 8905823017209Model Name BOC005

Versatile Powder: Perfect for eyes and cheeks, this multifunctional powder is easy to apply and provides a smooth, even blend.8-Hour Stay: Enjoy vibrant, crease-free color that lasts up to 8 hours.Smudge-Free: Our formula is designed to stay in place without smudging, keeping your look flawless all day long.Waterproof: Stays put even in water or humidity for a long-lasting look.Cruelty-Free & Vegan: Our palette is made with love, never tested on animals, and free from animal-derived ingredients. OverviewUnleash your creativity with our versatile 20-shade eyeshadow palette, featuring a stunning range of colors from soft neutrals to bold, vibrant tones. This palette is perfect for crafting endless eye makeup looks, with a unique mix of rosy pinks, warm orangish hues, and deep blacks. Whether you're going for a subtle daytime look or a dramatic evening statement, the blend of matte and metallic finishes allows for versatile application and seamless blending. SpecificationsColour Name MulticolorDepartment WomenFinish MetallicTarget Skin Type All Skin TypesShelf Life 2 yearSkin Tone MediumMake-up Remover Type WipesFormulation PowderModel Number SGE001Model Name Shadow Gallery

HighlightsVersatile Powder: Perfect for eyes and cheeks, this multifunctional powder is easy to apply and provides a smooth, even blend.8-Hour Stay: Enjoy vibrant, crease-free color that lasts up to 8 hours.Smudge-Free: Our formula is designed to stay in place without smudging, keeping your look flawless all day long.Waterproof: Stays put even in water or humidity for a long-lasting look.Cruelty-Free & Vegan: Our palette is made with love, never tested on animals, and free from animal-derived ingredients. OverviewUnleash your creativity with our versatile 20-shade eyeshadow palette, featuring a stunning range of colors from soft neutrals to bold, vibrant tones. This palette is perfect for crafting endless eye makeup looks, with a unique mix of rosy pinks, warm orangish hues, and deep blacks. Whether you're going for a subtle daytime look or a dramatic evening statement, the blend of matte and metallic finishes allows for versatile application and seamless blending. SpecificationsColour Name MulticolorDepartment WomenFinish MetallicTarget Skin Type All Skin TypesShelf Life 2 yearSkin Tone MediumMake-up Remover Type WipesFormulation PowderModel Number SGE004Model Name Shadow Gallery

Diverse Color RangeHighly PigmentedBlendable and BuildableOverviewIndulge in the opulence of Cleopatra's Tale with our HYPNOTIZE palette, a 3-in-1 masterpiece that transcends beauty boundaries. Embrace the essence of Egyptian culture with this multipurpose palette that seamlessly combines eyeshadow, blusher, and highlighter in one luxurious creation. SpecificationsColour Name MulticolourDepartment WomenFinish MatteTarget Skin Type All Skin TypesShelf Life 2 yearSkin Tone MediumMake-up Remover Type CleansersFormulation PowderModel Number HEB001Model Name HEB001

Highlights Creates perfect shadow of your choice on your eyelids with its silky excellent texture and special applicator Features silky excellent texture and special applicator Available in five harmonious and fashionable color lines Enriched with Vitamin E Specifications Colour Name 112 Stormymatte Department Women Target Skin Type All Skin Types Formation Powder Model Number GR- 153

HighlightsApply it on your eyelids as an eye shadow or use it as a highlighterGives a rich, blendable color that stays put for hoursEasy glide-on usage and intense pigmentation SpecificationsColour Name LE002 MulticolourDepartment WomenFormation Powder

10 Essential ShadesBeginner-FriendlyWaterproof & Long-LastingMatte & Shimmer TexturesOverviewThe Character 10-Color Eyeshadow Palette is your go-to for effortless, everyday beauty. Featuring 10 essential shades, this versatile palette is perfect for both beginners and makeup enthusiasts. With a mix of matte and shimmer textures, it allows you to create any look—from soft, natural daytime makeup to bold, dramatic evening eyes. The smooth, blendable formula ensures a flawless finish that lasts up to 8 hours, making it ideal for daily use. Waterproof and long-lasting, this palette offers everything you need to achieve perfect eye looks with minimal effort.SpecificationsColour Name MulticolorDepartment WomenFinish MatteTarget Skin Type All Skin TypesShelf Life 2 yearModel Number CEP003Model Name Character 10 Color Eyeshadow Palette

TRAVEL FRIENDLY VERSION OF PROFESSIONAL EYESHADOW PALETTE Viseart Edit collection consist of 4 editions:Dawn Edit : Deep vibrant shades consist of shades like pink, purple, brown & copper. Rose Edit : Nude to deep shades of pinks and purples. Paris Edit : Nude shades of pink , purple, brown and beige . Warm Edit : warmer tones on red, orange, gold and bronzePowder based soft shadows with striking color impact and amazing payoff that blends seamlessly with each other.SpecificationsColour Name Warm Edit - VED001Department WomenTarget Skin Type All Skin TypesSkin Tone MediumMake-up Remover Type WipesWhat's In The Box 1 pc 12 Color eyeshadow paletteModel Number VED01Model Name VED01

TRAVEL FRIENDLY VERSION OF PROFESSIONAL EYESHADOW PALETTE Viseart Edit collection consist of 4 editions:Dawn Edit : Deep vibrant shades consist of shades like pink, purple, brown & copper. Rose Edit : Nude to deep shades of pinks and purples. Paris Edit : Nude shades of pink , purple, brown and beige . Warm Edit : warmer tones on red, orange, gold and bronzePowder based soft shadows with striking color impact and amazing payoff that blends seamlessly with each other.OverviewShades Include (L>R): Row 1: Rendezvous (shimmer) / Ballet (matte) / Peony (matte) / Chocolate (matte) Row 2: Wisteria (duochrome) / Rosette (matte) / Café (matte) / Peche (matte) Row 3: Rosé (duochrome shimmer) / Blossom (shimmer) / Truffle (shimmer) / Splendor (metallic)SpecificationsColour Name Rose Edit - VED002Department WomenFinish IlluminationTarget Skin Type All Skin TypesSkin Tone MediumMake-up Remover Type WipesWhat's In The Box 1 pc 12 Color eyeshadow paletteModel Number VED02Model Name VED02