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Epic Bass. Incredible Sound. Step up your sound with the 3.1 channel JBL Cinema SB550 soundbar. 250 watts of powerful Dolby Audio in a compact design, plus extra deep, extra loud bass from a wireless 5.25” subwoofer will make everything you watch more exciting. A dedicated center channel means TV and film dialogue always sounds crystal clear. Setup is simple, with a choice of either a one-cable HDMI ARC or optical connections. And when the TV is off, seamless Bluetooth connectivity means you can use it to play your favorite streaming music and podcasts from any deviceHighlightsIncredible, powerful sound for an immersive cinematic experienceEnjoy deep and thrilling bass and clutter-free experienceSpecificationsProduct Weight	8.8 KGProduct Length	40.4 inProduct Width	15.6 inModel Number	JBLSB550BLKUKNumber of HDMI Ports	1Colour Name	BlackProduct Height	9.3 inWattage	250 WModel Name	JBLSB550BLKUK

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speakers

JBL Cinema SB550 3.1 Channel Soundbar With Wireless Subwoofer

The innovative design for iPhone 17 Pro Max delivers exceptional durability, breakthrough battery life and unlocks the extraordinary power of the A19 Pro chip. The 48MP Pro Fusion camera system has the longest iPhone Telephoto ever with 8x zoom, and a Center Stage front camera for smarter group selfies and Dual Capture video. Ceramic Shield 2 on the front for 3x better scratch resistance, and a forged aluminium unibody that dissipates heat. Helpful Apple Intelligence tools like Clean Up and more.HighlightsSuper Retina XDR display Footnote 2 Pro Motion technology Always-On display Dynamic IslandAluminum Unibody Action button Camera Control for faster access to photo and video toolsA19 Pro chip 6-core GPU with Neural Accelerators Hardware-accelerated ray tracingUp to 39 hours of video playback18MP Center Stage front camera Tap to zoom and rotate Centre Stage for photos Ultra‑stabilized video Dual Capture Centre Stage for video calls48MP Pro Fusion camera system 48MP Fusion Main | 48MP Fusion Ultra-Wide | 48MP Fusion Telephoto Super-high‑resolution photos (24MP and 48MP) Next-generation portraits with Focus and Depth Control Macro photographyDolby Vision up to 4K at 120 fps Latest-generation Photographic StylesSpecificationsExpandable Memory Type	No Expandable MemorySIM Count	Dual SIMRAM Size	12 GBInternal Memory	256 GBVersion	International Version (eSIM)Colour Name	Deep BlueOperating System	iOSProcessor Name	AppleNumber of Cores	Hexa CoreFlash	Dual Tone flashFast Charging	YesEl Network New	5GModel Number	iPhone 17 Pro MaxPrimary Camera (MP)	48+48+48MPSecondary Camera Resolution	18 MPSecondary Camera	16 - 31.9 MPBattery Size	5088 mAhScreen Size	6.9 inSIM Type	eSIMCharging Type	Type-CVoice Calling Capability	YesProcessor Number	Apple A19 ProPrimary Camera Feature	TripleAudio Jack	Type-CSensor	Accelerometer, Gyroscope, Digital compassCondition	NewModel Name	iPhone 17 Pro Max

mobile phones

Apple iPhone 17 Pro Max 256 GB Deep Blue 5G (eSim only) With FaceTime - International Version

HighlightsDisplay - Always-On Retina display, Up to 3000 nits, Wide-angle OLED, LTPO3ECG app, High and low heart rate notifications, Irregular rhythm notifications, Low cardio fitness notifications, Blood Oxygen app.Sleep tracker - Sleep Tracking, Sleep apnea notifications , Sleep scoreVitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen, and sleep duration, Temperature sensing, Cycle tracking with retrospective ovulation estimates.Water resistant 100m, Swim, snorkel, scuba, high-speed water sports, Depth gauge to 40m, Water temperature sensor. Precision dual‑frequency GPS, Cellular options, 5G capable,SpecificationsMaterial	CombinationConnection Type	GPS &amp; CellularSmartwatch Dial Size	49 mmModel Name	MF1D4AF/AColour Name	Black/Charcoal Trail Loop - S/MBand Size	Small/MediumModel Number	MF1D4AF/A

wearable technology

Apple Watch Ultra 3 GPS + Cellular 49mm (TDRA Version) Black Titanium Case With Black/Charcoal Trail Loop - S/M

<h3 class="text-lg font-bold mb-2" dir="ltr" style="text-align: justify;">Highlights</h3>Super Retina XDR display Footnote 2 Pro Motion technology Always-On display Dynamic IslandTitanium frame Action button Camera Control for faster access to photo and video toolsA19 Pro chip 5-core GPU with Neural Accelerators Hardware-accelerated ray tracingUp to 27 hours video playback Footnote18MP Center Stage front camera Tap to zoom and rotate Centre Stage for photos Ultra‑stabilized video Dual Capture Centre Stage for video calls48MP Fusion camera system 48MP Fusion MainSuper-high‑resolution photos (24MP and 48MP) Next-generation portraits with Focus and Depth ControlDolby Vision up to 4K at 60 fps Latest-generation Photographic StylesSpecificationsExpandable Memory Type	No Expandable MemorySIM Count	Dual SIMRAM Size	12 GBInternal Memory	256 GBVersion	International Version (eSIM)Colour Name	Light GoldOperating System	iOSProcessor Name	AppleNumber of Cores	Hexa CoreFlash	Dual Tone flashFast Charging	YesEl Network New	5GModel Number	iPhone AirPrimary Camera (MP)	12+12 MPSecondary Camera Resolution	18 MPSecondary Camera	16 - 31.9 MPBattery Size	3149 mAhScreen Size	6.5 inSIM Type	eSIMCharging Type	Type-CVoice Calling Capability	YesProcessor Number	Apple A19 ProPrimary Camera Feature	SingleAudio Jack	Type-CSensor	Accelerometer, Gyroscope, Digital compassCondition	NewModel Name	iPhone Air

Apple iPhone Air 256GB Light Gold 5G (eSim only) With FaceTime - International Version

HighlightsMediatek Dimensity 8350 (4 nm)Android 15, ColorOS 15Fluid AMOLED, 1B colors, 120Hz, HDR10+1081 x 2412 pixels, 20:9 ratio (~394 ppi density)Mali G615-MC7SpecificationsSIM Count	Dual SIMBattery Size	7100 mAhScreen Size	6.7 inSIM Type	Nano SIMCondition	NewModel Name	Nord CE5RAM Size	8 GBInternal Memory	256 GBVersion	International VersionColour Name	Marble MistModel Number	CPH2719

OnePlus Nord CE5 Dual SIM Marble Mist 8GB RAM 256GB 5G - International Version

<h3 class="text-lg font-bold mb-2" dir="ltr" style="text-align: justify;">iPhone 17 has a beautiful, durable design that’s available in five refined colors. It features the new 48MP Dual Fusion camera system, the new Center Stage front camera for smarter group selfies, and Dual Capture video. The powerful A19 chip delivers advanced performance and all-day battery life. Larger, 6.3-inch Super Retina XDR display with ProMotion up to 120Hz. 3x better scratch resistance with Ceramic Shield 2 front. Fast charge up to 50% in 20 minutes. Helpful Apple Intelligence tools like Clean Up and more.</h3>HighlightsSuper Retina XDR display Footnote 2 Pro Motion technology Always-On display Dynamic IslandAluminum frame Action button Camera Control for faster access to photo and video toolsA19 chip 5-core GPU with Neural Accelerators Hardware-accelerated ray tracingUp to 30 hours of video playback18MP Center Stage front camera Tap to zoom and rotate Centre Stage for photos Ultra‑stabilized video Dual Capture Centre Stage for video calls48MP Dual Fusion camera system 48MP Fusion Main | 48MP Fusion Ultra WideSuper-high‑resolution photos (24MP and 48MP) Next-generation portraits with Focus and Depth Control Macro photographyDolby Vision up to 4K at 60 fps Latest-generation Photographic StylesSpecificationsExpandable Memory Type	No Expandable MemorySIM Count	Dual SIMRAM Size	8 GBInternal Memory	256 GBVersion	International Version (eSIM)Colour Name	LavenderOperating System	iOSProcessor Name	Apple BionicNumber of Cores	Hexa CoreFlash	Dual Tone flashFast Charging	YesEl Network New	5GModel Number	MG6A4J/APrimary Camera (MP)	48+48MPSecondary Camera Resolution	18 MPSecondary Camera	16 - 31.9 MPBattery Size	3692 mAhScreen Size	6.3 inSIM Type	eSIMCharging Type	Type-CVoice Calling Capability	YesProcessor Number	A19Primary Camera Feature	DualAudio Jack	Type-CSensor	Accelerometer, Gyroscope, Digital compassCondition	NewModel Name	iPhone 17

Apple iPhone 17 256GB Lavender 5G (eSim only) With FaceTime - International Version

Life is full of the unexpected. That’s why Apple Watch is there to call for help when you need it most. And now it can let someone know when you’ve safely made it to a destination. Need help? Apple Watch has your back. Just press and hold the side button to call emergency services and share your location. Apple Watch can automatically detect if you’ve taken a hard fall or been in a severe car crash. If you need help, it will call emergency services, share your location and notify your emergency contacts.Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done. What matters to you matters to Apple too. From using more recycled materials that minimise environmental impact. To privacy protections that give you more control over your data. To creating built‑in features that make Apple Watch accessible to all.HighlightsSeries 10 has the largest screen area of any Apple Watch. It has up to 75% more screen area than Series 3 and up to 30% more screen area than Series 4, 5, 6 and SE. So you can see and do even moreFrom sleep tracking to heart health notifications and much more, the advanced sensors in Series 10 help you better understand your healthSleep on it. Get help setting up a bedtime routine and tracking your sleep. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up. You can even get 8 hours of sleep tracking with just an 8-minute chargeNew Vitals app helps you identify changes in your daily health status.6 Quickly see your key overnight health metrics right on your wrist — including blood oxygen18, heart rate, respiratory rate, wrist temperature7 and sleep durationApple Watch has an innovative sensor that tracks your temperature while you sleep.7 The Cycle Tracking app uses this data to provide a retrospective estimate of when you likely ovulated, which can be helpful for family planningBlood Oxygen tracking is not supported by some international models in the UAE region. These features may vary as per the model specificationsSpecificationsMaterial	CombinationConnection Type	GPSSmartwatch Dial Size	46 mmModel Name	MWWT3QA/A, MWWU3QA/A, MWWU3LW/AColour Name	Light Blush Sport BandBand Size	One Size (Adjustable Band)

Apple Watch Series 10 GPS + Cellular 46mm Rose Gold Aluminium Case With Light Blush Sport Band

The innovative design for iPhone 17 Pro delivers exceptional durability, breakthrough battery life and unlocks the extraordinary power of the A19 Pro chip. The 48MP Pro Fusion camera system has the longest iPhone Telephoto ever with 8x zoom, and a Center Stage front camera for smarter group selfies and Dual Capture video. Ceramic Shield 2 on the front for 3x better scratch resistance, and a forged aluminium unibody that dissipates heat. Helpful Apple Intelligence tools like Clean Up and more.HighlightsSuper Retina XDR display Footnote 2 Pro Motion technology Always-On display Dynamic IslandAluminum Unibody Action button Camera Control for faster access to photo and video toolsA19 Pro chip 6-core GPU with Neural Accelerators Hardware-accelerated ray tracingUp to 39 hours of video playback18MP Center Stage front camera Tap to zoom and rotate Centre Stage for photos Ultra‑stabilized video Dual Capture Centre Stage for video calls48MP Pro Fusion camera system 48MP Fusion Main | 48MP Fusion Ultra-Wide | 48MP Fusion Telephoto Super-high‑resolution photos (24MP and 48MP) Next-generation portraits with Focus and Depth Control Macro photographyDolby Vision up to 4K at 120 fps Latest-generation Photographic StylesSpecificationsExpandable Memory Type	No Expandable MemorySIM Count	Dual SIMRAM Size	12 GBInternal Memory	256 GBVersion	International Version (eSIM)Colour Name	Cosmic OrangeOperating System	iOSProcessor Name	AppleNumber of Cores	Hexa CoreFlash	Dual Tone flashFast Charging	YesEl Network New	5GModel Number	MG864J/APrimary Camera (MP)	48+48+48MPSecondary Camera Resolution	18 MPSecondary Camera	16 - 31.9 MPBattery Size	4252 mAhScreen Size	6.3 inSIM Type	eSIMCharging Type	Type-CVoice Calling Capability	YesProcessor Number	Apple A19 ProPrimary Camera Feature	TripleAudio Jack	Type-CSensor	Accelerometer, Gyroscope, Digital compassCondition	NewModel Name	iPhone 17 Pro

Apple iPhone 17 Pro 256 GB Cosmic Orange 5G (eSim only) With FaceTime - International Version

Redesigned for exceptional fit and audio performance. The powerful H2 chip delivers clearer calls with Voice Isolation and a new, hands-free way to interact with Siri. Footnote Personalized Spatial Audio with dynamic head tracking places sound all around you. Footnote Rated IP54 dust, sweat, and water resistant. Footnote USB-C charging and up to 30 hours of listening time using the case. Footnote And Find My to help you locate your AirPods 4. Footnote.HighlightsCustom high-excursion Apple driverCustom high dynamic range amplifierPersonalised Spatial Audio with dynamic head tracking3Vent system for pressure equalisationDust, sweat and water resistant (IP54)SpecificationsProduct Weight	4.3 gDepartment	Adult UnisexConnection Type	WirelessProduct Height	30.2 mmAudio Jack	No Audio JackWhat's In The Box	AirPods 4 With Charging Case (USB-C) with speaker, Documentation, USB-C Charge Cable is sold separatelyModel Number	MXP63ZEA, MXP63ZE/A, MXP63ZA/A, MXP63LL/A, MXP63HN/A, MXP63ZM/A, MXP63ZP/A, MXP63AM/ANumber of pieces	1Colour Name	WhiteCharging Type	Type-CProduct Length	18.3 mmProduct Width	18.1 mmAudio Headphone Type	In-EarCharging Case Type	WiredModel Name	AirPods 4

earphones

Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant

About this itemThe Multi-Touch surface allows you to perform simple gestures such as swiping between web pages and scrolling through documentsThe rechargeable battery will power your Magic Mouse for about a month or more between chargesIt’s ready to go straight out of the box and pairs automatically with your Mac, and it includes a woven USB-C Charge Cable that lets you pair and charge by connecting to a USB-C port on your Mac

keyboards & mice

Apple Magic Mouse - White Multi-Touch Surface

Apple Pencil Pro adds even more magical capabilities to help bring your ideas to life. New advanced features make marking up, taking notes, and creating a masterpiece more intuitive than ever. Squeeze. Apple Pencil Pro can sense when you squeeze it and brings up a new palette so you can quickly switch tools, line weights, and colors. Barrel roll. A new gyroscope allows you to rotate Apple Pencil Pro for precise control of shaped pen and brush tools. Haptic feedback. A custom haptic engine provides feedback that you can feel. When you squeeze or double‑tap, a light pulse confirms the action. Apple Pencil hover.¹ Preview exactly where your Apple Pencil will touch down on your display and see a virtual shadow of your tool. So you can write, sketch, and illustrate with even greater precision. Double tap. Quickly switch between tools, like a pen and eraser, with a double tap on Apple Pencil. And if you misplace Apple Pencil Pro while you’re out and about or at home, you can easily locate it in the Find My app. Apple Pencil Pro attaches, pairs, and charges magnetically on the side of your iPad.

spare parts

Apple Pencil Pro

HighlightsEVERYTHING YOU NEED IS INCLUDED: Your WHOOP purchase includes a 12-month WHOOP One membership, a WHOOP 5.0 device, a CoreKnit band, and a corded Basic Charger.CONTINUOUS MONITORING: WHOOP monitors your most important metrics with lab-level accuracy, including heart rate, heart rate variability, sleep, menstrual cycle, and VO2 max—providing 24/7 insights to optimize fitness, recovery, and overall health.UNDERSTAND THE IMPACT OF YOUR HABITS: Capture 160+ daily behaviors like training, diet, consistent wake time, stress levels, and more with the WHOOP Journal to understand how habits help or hurt your recovery.PERSONALIZED GUIDANCE WITH WHOOP COACH: Get daily sleep, strain, and recovery recommendations to maximize your performance, as well as AI-powered responses to your health and fitness questions.STAY CHARGED FOR 14+ DAYS: Plug in to power up with the corded Basic Charger, made for fast charging and longer battery life—or, add the waterproof* Wireless PowerPack to your purchase.SpecificationsProduct Weight	108.86 gBand Material	PolyesterProduct Height	1.34 inWhat's In The Box	EVERYTHING YOU NEED IS INCLUDED: Your WHOOP purchase includes a 12-month WHOOP One membership, a WHOOP 5.0 device, a CoreKnit band, and a corded Basic Charger.Model Number	973-003-000 / WG50-WD50Number of pieces	1Colour Name	One OnyxProduct Length	7.36 inProduct Width	2.65 inBand Size	One Size (Adjustable Band)Model Name	One

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